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When perusing the pet food aisle at your local store, what criteria do you use to select your cat’s meals? An Ipsos poll conducted last October surveyed pet owners on this very issue. Over 1,000 randomly selected adults, serving as a nationally representative sample, were interviewed online to determine how they select pet food. See how your own decision-making process rates in comparison to that of the survey respondents.
How Americans Choose Cat Food
Based on the survey results, Americans consider four primary factors when purchasing food for their cat or dog.
1. Listen to the experts. Thirty-six percent of pet owners cite personal recommendations from trusted sources, such as veterinarians, as the most important factor of diet selection.
2. Read labels. Thirty percent rank ingredients as the most important criteria when selecting food. “If you pick up a bag of pet food and you see a vegetable-based protein (glutens) in the top few ingredients, it’s time to keep moving down the aisle,” says Dr. Katy Nelson, an emergency veterinarian in Alexandria, Va., who is also a member of the Iams Pet Wellness Council. “High-quality foods are made with animal-based proteins and refined meals.”
3. Invest in your pet. Nearly 25 percent rank price as a deciding factor. But good deals may not be all that you’ve bargained for. “The ‘least cost’ formulation could certainly explain the finickiness of many animals,” says Nelson. “If a company is scrimping on the cost of the food, they’re likely to leave out -- or at least decrease the level included -- of something that would greatly enhance palatability, as it is likely to cost the most to add.”
4. Consider your cat’s age. Only 11 percent of U.S. pet owners take their pet’s age into consideration when determining which formula to feed their pet. “I always tell my patients that healthy checkups start on the inside,” says Nelson, who encourages feeding pets a high-quality diet that is specific to an animal’s age.
What Is Your Cat’s Stage of Life?
It’s important to consider the stages of life for cats when deciding on your choice of pet food. “Diet requirements -- including protein levels, calories and vitamins and minerals -- vary over the life of a pet,” says Nelson. “In turn, an animal’s needs change as it grows from a kitten to an adult into a senior.”
Nelson shares these basic guidelines:
Jennifer Viegas is the managing editor of The Daily Cat. She is a journalist for Discovery News, the news service for the Discovery Channel, and has written more than 20 books on animals, health and other science-related topics.